The Patriotism of Foodtown

So I'm doing some shopping just before the store closes and I notice a full-length poster in Foodtown's window. "In Honor Of Those Who Have Served Out Country [or words to that effect]:" And then it gives the store's hours for Memorial Day. 8 am to 9 pm.

The EXACT SAME HOURS they have every other day of the week; I checked the sign on the door; 8 am to 9 pm for each day, Sunday through Saturday.

"In Honor Of Those Who Have Served Out Country, We Will Be Conducting Business As Usual, The Same Hours As Usual. God Bless America."

Now, I'm not a big fan of flag-waving patriotic grandstanding. I'm a firm believer that patriotism is the last refuge of scoundrels (actually, these days there are a few competitors, like The Children and The Environment, but the principle remains). But somehow advertising it as if you're doing something and then doing ABSOLUTELY NOTHING is even worse.

Bite me, Foodtown. This sort of thing is why I shop at the mom & pop fruit & vegetable stores.